Develop a bold and easily identifiable visual identity, tone & aesthetic that excites and engages the mainstream consumer. Importantly, also communicate the essence of the XCOM 2 game experience, while avoiding sci-fi & creative cliché to cut through the clutter.
PETROL developed a groundbreaking new way of promoting the title in print and AV executions through the development of a truly unprecedented creative campaign. Leveraging familiar visuals and emotional hooks that appealed to the core sci-fi and XCOM fans, PETROL took one of XCOM's defining images and transformed it into a truly iconic, ownable marketing asset through an innovative use of 3D head scanning, 3D modeling, illustration and motion-graphic development.
The new, unique and identifiable pieces of creative helped promote the second title of the popular sci-fi 2K franchise. The dynamic set of creative was able to be leveraged for several executions including print, digital and AV, which allowed for increased enthusiasm and interest like never seen before.