i wanted the identity system to express the overall atmosphere of my work. the biggest challenge was to find myself who i am as an artist. the first step was to figure out the coherence between my work including illustration, graphic design and illustration. i realized simplification is a tool that i use as a designer.
Three shades of dusty pink color were chosen as main colors of the identity system in order to represent how i composedly untangle the complexities inherent within the subject matter in multidisciplinary ways.
Eun Jung Bahng is a multidisciplinary artist in illustration, graphic design, and motion. Her interest in social justice has always been a primary motivating concern. As a designer, she uses simplification as a tool to untangle the complexities inherent within her subject matter.