The corporate design reflects feno’s holistic approach: The shape of the superposed letters of the key visual element evoke the printed circuits of lighting technology products. The artistic abstractness at the same time refers to the aesthetic perception of complex light installations. Feno’s working motto, “before light and beyond,” is reflected throughout in the brochure both visually and in terms of content. Technology and aesthetics are juxtaposed on every page of the brochure. The key visual element is featured impressively by the translucent pages.