Revitalizing a brand to empower customers

Competition:Design Annual 2014

Award:Merit

Design Firm:Lippincott

Client:The Vitamin Shoppe

Creative DirectorConnie Birdsall, Adam Stringer & James Wright

DesignerBina Kijmedee, Kristen Page, Bethany Lesko, Sam Ayling & Jung Kwon

Strategy DirectorJoey Rippole

ProductionJeremy Darty

Country:United States