The assignment was to create ads for a product of our own choosing. I had chosen Purell Travel Sized Hand Sanitizer. My main message for this campaign is the fact that Purell is a more convenient way to keep your hands clean.
Approach
The biggest insight I found was that people want to keep clean hands as they travel and go about their days.
Results
For this campaign, my big idea was that sinks aren't always around, but people want to keep their hands clean. The sinks are used as different bags to emphasize the problem of trying to find a sink to wash your hands throughout the day and how Purell is the solution.
