Our identity work had two ways: first we looked for a concept and name, and later we designed the logo. The naming process drove us to “Ludotalleres”, something like Games Workshop in spanish. A place to learn while playing. To design the logo we were observers in the starting of the therapy for a week. And we looked and found a little ritual: both children and therapist take off their shoes in the starting moment. This way they had a relaxed play, and represented something more: problems and formalism out. And it was very funny to observe a lot of socks: solids, colours, strips, spots... We had it clear: a funny sock to mean Ludotalleres. And a classical L to mean order, confidence and professionalism.