SP Psychology Cabinet is specialized in children and teenagers with relationship problems. SP Psychology Cabinet opened a new space with one objective: help and teach children to relate with others, to communicate, and to share. The way to do it is with a therapy that looks and feel like funny games.

Our identity work had two ways: first we looked for a concept and name, and later we designed the logo. The naming process drove us to “Ludotalleres”, something like Games Workshop in spanish. A place to learn while playing. To design the logo we were observers in the starting of the therapy for a week. And we looked and found a little ritual: both children and therapist take off their shoes in the starting moment. This way they had a relaxed play, and represented something more: problems and formalism out. And it was very funny to observe a lot of socks: solids, colours, strips, spots... We had it clear: a funny sock to mean Ludotalleres. And a classical L to mean order, confidence and professionalism.

SP Psychology Cabinet was very pleased with the result, both naming as logo. The logo-sock was easily accepted by children and therapists as something natural, very close to their game/therapy.