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The Task was to bring attraction to the fundraising event that was organized by HRH Crown Princes Katherine's Humanitarian Organisation Lifeline Chicago.
By creating powerful visual that will combine all three aspect of the campaign is what makes this visual extraordinary.
Implementing the part of the logo on the hat, the ECG line; Adding the Harness racing motive and a hat which is promotional; high light is what made people get involved and join Chicago Lifeline's effort helping the ones in need.
Funds were collected and Lifeline achieved their goal. it's allways a great pleasure to work for HRH Crown Princess Katherine.