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BCF created this campaign as an evolution of the Virginia Beach Convention and Visitor Board’s existing “Live the Life” brand. The campaign gives a first-person, immersive look into Living the Life in Virginia Beach and allows us all to see ourselves experiencing the beach life along the shores of Virginia Beach.The fully integrated campaign consists of traditional print, outdoor, online banner advertising and a fully immersive microsite, livethelife.com. With more than 40 films and interactive content, visitors to the site are welcomed to an unmatched landscape of everything that is the beach vibe.An interesting fact about the entire Live For campaign is that it was done entirely in-house. From concept to campaign launch: writing, art direction, still photography, filming, editing, retouching, compositing, color correction, program- ming, animating, you name it — we did it. I guess you could say we Live For great work.