Le / Visual identity / Company activities The principal activities of the company are the development, design, manufacturing, installation and maintenance of the road electronics system, telematics and LED lighting. The development projects aim to create a new generation of products and services adapted to autonomous operation, without using local infrastructure. The vision of the Company is to create innovative products, which would be based on the development of new system components, along with the original algorithmic and software solutions. Flexibility, quality and economic acceptability are the main characteristics of the products.The goal of the Company is to develop and produce a new generations of devices and systems of road technology and to restructure its operations by making a transition from the field of engineering services into a research and development centre for new technologies. This program would capitalise on current knowledge and experience, and form a basis for future monitoring of trends of development in the new technologies in this technical field.
Le / Visual identity / design concept The design solution is based on the letters L and e that are naturally connected to a straight line. However, the idea of building, and especially road lighting, is formed by turning the very simple Loga that becomes an object. The design of the two-dimensional design is particularly interesting due to its versatility in printing and on products. Logo as a three-dimensional object is quite similar to the main product of the lighting body in the public space
Le / Visual identity /Results The company name of LED Electronica is generally unrelated to the originality required. They needed something special and original. This unusual approach to the visual identity design of LED Electronica has attracted customers. Their design is distinguished from a large number of companies using the same products. The entire design project is just beginning to apply and already shows excellent results ..