The main goal of this logo was to create an icon that best represents a chocolate shop combining an object with a letterform in an abstract way.
The approach to this began with the research on the different types of chocolate treats that can be simplified as much as possible finally settling on the drizzle that can be on some types. Next was experimenting with different letterforms that can possibly be made out and recognizable in the lines. The solution then later became an “M” morphed within the drizzle like lines with a round shape to mimic a chocolate ball.
This logo is a success because it utilizes both the shape and the letterform in a simplified abstract way.