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Miller Lite is the 3rd largest beer brand in the USA, selling over 13 million barrels. The brand was the first light beer, inventing the light beer category. We were asked to completely re-design the brand visual identity, from bottles to trucks.
This is the Miller Lite holiday card. Our solution was to playfully deconstruct the iconic Miller Lite crest to make it resemble a reindeer whilst utilizing the pure white stock to reflect the brand and the holiday season.