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La Cage aux Sports, a popular restaurant-bar in Quebec for real sports fans, has changed its game plan! Following a productive collaboration with lg2boutique, a new brand positioning and all-new identity were created. La Cage aux Sports is now known under the name La Cage – Brasserie sportive.
The menus, logo, interior and waiters’ uniforms were all redesigned and brought into line with the new positioning. The idea behind the new direction: to raise the brand identity to the same level as the new menu offering and make La Cage a more relevant, more streamlined destination that scores big with sports fans.