Working with Aldi food products, our mission was to find a creative way to engage employees and the community in support of our annual food drive campaign.

Utilizing our open lobby, we built a bigger-than-life hunger-ending contraption, inspired by designs of Rube Goldberg. This contraption was built throughout the entire lobby and encouraged audience participation by requiring food donations to make the engine start. Posters were displayed in our building and throughout the metro Detroit community.

We donated all the food from the machine plus more community donations. We were able to beat our previous year’s food donations to Capuchin Soup Kitchen and feed hundreds of families throughout metro Detroit.