In this restaurant identity program, I've invented hypothetical restaurant founded by a relative of French artist Henri de Toulouse-Lautrec. This fictional chef seeks to give people an unforgettable and unique experience in her restaurant, using Toulouse-Lautrec's life and work as inspiration. Les Parias, which would be located in the Montmartre district of Paris, would have branding to capture its bohemian and eccentric energy, drawing customers to become enchanted by delicious cuisine and rich culture.

I've designed a logo, dinner menu, cocktail menu, postcards, business cards, and a monthly newspaper / journal to show my vision for Les Parias, with an emphasis on vintage paper tones and old photographs from the glory days of the Montmartre community and Toulouse-Lautrec's life and experiences.

​

My process begun with research into the life and work of Henri de Toulouse-Lautrec. Through that, I discovered photographs by Maurice Guibert that seemed to truly capture Toulouse-Lautrec's personality, but most of all, the eclectic personality of 19th century Montmartre. From that point, I explored typography and print design that seemed to align with that personality and speak to me as a designer; I developed a color scheme, and eventually translated the design program across multiple deliverables.

'Les Parias' was well received by my professor and my peers, and I'm personally very proud of it and consider this to be one of my best projects so far.