Develop a poster which shows the distinct personas of Sydney suburbs, which people would want to frame and hang in their house.
Approach
As bike paths are being developed and bicycle usage is dramatically on the rise in Sydney, use that as a theme. Focus on bicycle styles, which are able to represent the distinct personalities of many Sydney suburbs.
Results
Extensive requests for posters have been received. People loved them and we understand they now adorn the walls of many Sydney living rooms.
