Boston is one of the greatest sports towns in the world. With multiple, recent World Championships in baseball, football and basketball, sports marketing has become white noise to the residents. We knew the clichéd formula of epic athlete photos, action shots and glossy imagery would just get lost in the shuffle.
We also knew that Boston was an insider’s town. If you weren’t born and raised there, you generally aren’t granted access to the ‘inner circle.’ Knowing this, we made the conscious decision to only use real faces and credible places. No actors. No staged scenarios. No athletes.
Shot amidst an epic, three-day snowstorm in Boston’s most historic neighborhoods, the short film takes an intimate and cinematic look at the team’s emotional impact on the city and it’s residents.
Using vintage, Soviet lenses from the 70s, a filmic grain structure and a wide, 2:35 aspect ratio, we looked beyond the highlight reel footage of typical sports content and instead, stared deep into the gritty soul of Boston’s most hardcore fanbase.
