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To create a poster that will generate excitement for the 2019 National Figure Eight Barefoot Championships in Crandon, Wisconsin.
As the event is a yearly tradition, so is the poster – and every year the agency challenges itself to better last year’s creative efforts. (There is a page on the web site where you can download posters from past years). The request is simple: Come up with a striking piece of communication that illustrates the foot pain experienced while barefoot water skiing. This poster does just that, depicting a skier skiing along the sharp part of a saw. Ouch.
The tournament has become the largest endurance barefoot tournament in the world drawing the best barefoot skiers from as far away as south Africa, Australia and new Zealand. And the annual collectible poster, is featured in industry publications like Water Ski Magazine.