Paxson Fay is a company offering strategic PR and Marketing in the Architectural and Interior Design sectors, and required a rebrand.
Approach
The Principals are fashionable, energetic and inspiring leaders, so the thought was to have the brand somewhat mimic their personalities.
Results
An identity system was designed to show a fun and eclectic side to their business while still demonstrating that they understand and are connected to the business of architecture and interior design.
