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U.S. Bancorp is the 5th largest commercial bank in the United States, and the annual report was required to help express their new positioning and provide a compelling story for investors.
We embraced U.S. Bancorp’s new campaign “The Power of Possible” and incorporated their new brand guidelines into a design that highlighted the positive financial results the bank produced in 2015. We organized the report on their four major business lines as well as promoting their community giving program.
The design flowed seamlessly and shared a unified vision, embracing “The Power of Possible”. U.S. Bancorp is in the business of "making possible happen", and Addison successfully translated this vision into the report with glowing reviews from the client. The project included a printed book with narrative, Annual Report microsite and CEO video.