Central Market is a high-end grocer with 9 stores throughout Texas. Periodically, all stores are transformed with a new campaign that educates customers on new offerings. These posters are for their first ever Bacon Fest.

The Central Market Bacon Fest was created to increase awareness about the wide variety of unique kinds of bacon, but more specifically, is meant to inspire customers to venture out and try some of the kinds of bacon they’ve never heard of. The 60” posters hung from the ceiling at all stores throughout Texas. The posters were designed to primarily educate and represent a specific type of bacon that the customer can walk up to the counter and order. The fun twist came in the illustration style and lighthearted, funny visual connections. We wanted the headlines to be fairly straightforward, but with a slight wit, making them approachable and complementary to the illustrations.