Promote a series of SCAD festivals, inviting members of the Atlanta and SCAD communities to examine innovative breakthroughs in various industries.
SCAD is among the top art and design universities in the world, and the Atlanta campus is immersed in a hub for working professionals in diverse, cutting-edge fields. Four festivals connect SCAD students with industry luminaries to network and discover the processes of gaming, animation, television and immersive reality. The designer conveyed the cutting-edge, progressive feel with Futura font and forward-leaning type.
The client was pleased with the campaign for the SCAD festivals.