the Assignment Create a delightful and memorable holiday promotion that incorporates type design and classic printing techniques.
Approach The goal of the project was to create an object that is both elegant and precious, yet ephemeral. It’s meant to be ripped open to reveal a surprise. Something that stands out from the piles of holiday cards.
Inside the hand folded box is one of five unique ornaments which were laser-cut and etched from quarter inch white acrylic to stand out against the deep green of a Christmas tree. Each of the five ornaments features a unique ampersand that was lettered by hand before being vectorized for production.
Results The package is a 3.5 x 3.5in box with a perforated tear strip down the middle that opens up in two haves to reveal the ornament. The metallic silver and gold inks were silkscreened and meant to capture the festive feel of the season. The paper stock is French Paper 100C selected for its rigidity and tactile feel.
Over a hundred of these gifts were hand assembles and sent to clients and colleagues.