John Barr was a successful Scotch whisky from times past, but the packaging lacked quality cues. With a new, award-winning blended whisky, the brand needed a package that would stand apart on the shelf.
Approach
A new brand proposition, “Tradition Forward” was implemented to differentiate John Barr from the sameness of old whisky brands. The bottle silhouette sharpened to be sleeker, and labeling was created to present the brand as more premium and refined.
Results
With a “Tradition Forward approach,” we pushed the brand boldly forward, embodying a brand with confidence and a look that would stand apart on shelf.
