In recent decades, ocean travel’s deeper values of openness and discovery have been overtaken by a focus on luxury—all-night buffets and Vegas-style shows. Enter Fathom, a new member of the Carnival Cruise Line family and pioneer of social impact travel, responding to millennials and young families seeking out more enriching travel experiences. We partnered with the breakout cruise line to navigate uncharted territory, creating an engaging, layered brand identity and shaping the oceangoing journey.

We developed the Fathom look and feel to immerse people in the transformative power of meaningful, mindful travel. The modern, multi-faceted system plays out across nearly 100 individual touchpoints onboard and onshore, full of reminders to keep eyes and minds open. To support and inspire travelers before, during and after sailing, we created an online experience that gives a view of what lies ahead and of where they’ve been.

As Fathom sails on, creating impact travel experiences across fellow fleets, the brand stays in touch with its mission. Leading explorers—and the concept of ocean travel—to new places.