The healthcare industry and prescription management process in America is complicated and frustrating. From a lack of transparency in drug prices to unpleasant pharmacy interactions, the process is disorganized and highly inconvenient. Hippo, is a new healthcare app that is here to change just that. The team at Hippo wanted to disrupt the sterile space of healthcare technology with a bold & fun identity that launches the brand as the one simple destination to Fill Better.

The custom-crafted logo that cleverly employs serifs to embed a pill, representing the entire brand, forms the foundation of a vibrant system. From the catchy & playful name, to the bright & vibrant color palette married with an approachable sans serif typeface – the identity is bold, confident and full of fun. A witty yet informative tone-of-voice and the bespoke 3D illustrated characters infuse energy & dynamism to allow the brand to stay true to itself and the consumers.

We created a visual identity system that is bold and vibrant to bring to life what the brand is truly setting out to do – disrupt a complicated industry with honesty and a spirit of playfulness.