The Campbell Soup

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Award: Platinum

Professor: Eileen Hedy Schultz

School: School of Visual Arts

Student: Jae Wook Baik

Category: Advertising; Billboard

Country: United States of America

Award: Platinum

Professor: Eileen Hedy Schultz

School: School of Visual Arts

Student: Jae Wook Baik

Category: Advertising; Billboard

Country: United States of America

Title: The Campbell Soup

Assignment

The campbell soup likened to rivers that have the same depth.

Approach

A visual representation of the analogy that the deep taste and flavor of The Campbell soup is like a deep river. I also tried to use the texture of red tomato soup, which is the opposite color in the existing blue river, to deliver to the audience a simple idea and visual entertainment.