The client asked CF Napa to create the icon and brand packaging for their new urban winery and tasting room in Denver Colorado. The inspiration for the name came from their dog Bigsby who was named after the iconic Bigsby & Kruthers men’s clothing store in Chicago which was made famous by Michael Jordan.

Bigsby's Folly Winery chose an historic building to be the new home of their winery. We designed the label to harken back to the roaring 20’s, also known as the “Années Folles” or “Crazy Years” when wine production was forced underground and made in small batches for private consumption or at speakeasies. Bigsby himself dressed to the nines became the natural icon for the brand.

The winery has launched to huge success and has become the favorite watering hole of many of Denver’s hip urbanites seeking a unique wine experience in the heart of Denver’s warehouse district.