Bold Women & Beer is a festival with a manifesta to make craft beer more inclusive. All featured breweries had women employees; Many were pouring special release Pink Boots Collaborative Brews, brewed by women on International Women’s Day. Women-owned food trucks kept the crowds fed and bands with women and musicians of color performed on stage. Proceeds went to the Pink Boots Scholarship Fund, to educate women in the beer industry.
Approach
A promotional program was designed featuring colorful typography and inclusive figurative illustrations. The scope included festival identity, poster, flyer, digital graphics, and tee shirt.
Results
The festival and the press it received challenged the status quo of beer culture and contributed to the ongoing work of reshaping of public perception. Festival tee shirts sold out and social media was abuzz with photos of the branded tasting glass.
