Design London was an event organized in Toronto by the Advertising & Design Club of Canada (ADCC) showcasing the work from eight of London’s best graphic design studios featuring guest speaker and curator Tony Brook from Spin.

Exploring the work of the 8 studios, Underline encountered the prominence of the circle as a common design element. Bold, yet simple, strong enough to hold the design needed for the punchy British city, the circle serves as the opening point for our graphic representation of each of the studios.

The posters were used as part of social media campaign and sold at the event to raise funds for the ADCC. In terms of visitors and exposure this has been the most successful design event hosted by the ADCC to date. The event was sold out and a complete success and has now become part of a travelling exhibition across Canada in partnership with Unisource Canada and the UvU Awards.