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This brief looked to create a unique and refreshing campaign for the McDonald's Happy Meal. For a brand as prolific and recognizable as McDonalds's, designing a campaign that maintains the overall image of the brand, but still portrays it in a new light poses a unique challenge.
As we grow older, we often forget—and even, stifle—the small experiences that bring us joy. The “Hold onto Happiness” campaign aims to help adults remember the simple joys of life by turning everyday objects into the iconic Happy Meal—representative of the uninhibited joy you felt as a child when you were handed that smiling red box.
In a world that never seems to stop moving with work, relationships, and responsibilities, we forget to take that moment to appreciate the simpler joys in life. This campaign aims to capture the joyful spirit of the McDonald's brand in a way that resonates with adults in their everyday lives. It's time for everyone to hold onto happiness.