Millennials make-up only 25% of the donated blood supply. We need more millennials to donate blood.

Although only 1/4 of millennials donate blood, 72% reported using a dating app within the last month.

Our campaign relates blood donation to something millennials clearly care about: dating.

Sure, someone might not be your type. They might love cats, while you’re allergic to them. They might spend all day playing video games, while you prefer to be outdoors. But you could be compatible in one way: your blood type. And you can save their life, by donating today.

Ultimately, we encouraged millennials to donate blood, showing them that saving a life could be easier than finding a date.