Founded by Liz Earle MBE, LiveTwice is a new charity that provides practical help and support for many both in the UK and overseas. Over the years Liz’s travels have taken her to places far and wide meeting people who are in desperate need of a helping hand. LiveTwice provides just that – with a hand up, not just a hand out. The charity supports both individuals in need but also provides funding for specific initiatives run by other charities.
Our brief was to design an identity for the charity that was anchored in Liz’s Christian faith but would not feel unwelcoming to those of other faiths. Hence the subtle reference to a cross with the overlap of the L and T of the charity’s name.