Objective: Form a boycott splinter fan group to pressure NBA team owner Glen Taylor into selling The Minnesota Timberwolves professional basketball franchise by publicly embarrassing and socially shaming him by name.
Approach
Creative Solution: Brand Glen Taylor as the “marquee star” and true face of the perennially failing sports franchise, similar to how professional sports teams prominently feature their best players in ads.
Results
Results: On July 21, 2020, following 26 years of ownership, but only after 9 months on the campaign's debut, Glen Taylor finally announced his intent to sell the team and is currently considering offers made by multiple interested investor groups.
