Let folks know that no matter if they waited until the last minute to do or get something for Dad this year for Father's Day, Zaxby's was there for them with some memorable DIY gift ideas.
Since people have had to stay in for the last few months with their families, celebrating during quarantine has to be creative for those special days to indeed feel special. We leaned heavy into the thoughtful nature of homemade gifts and thought what better way to plus them up, by incorporating our delicious food offerings into the normally mundane and expected Dad's Day mainstays. All you needed was a little love, a will, and some delicious hand breaded chicken.
Based on likes and comments, our fans got a kick out of the effort. Downloads for the DIY directions were through the roof. Even our Father's Day Instagram story impressions averaged about 8.8K – nearly 3x greater than our average post. It was even better for the Dads everywhere in the Zaxby's footprint who received the most delicious bouquets on Planet Earth.