Diana O’Quinn D.D.S. decided on a new identity after purchasing an existing practice. She choose to keep the name Preston Park Dental, and re-brand with a fresh look.
The approach was to unite the words park and dental into a single mark creating a diversion from common dental industry cliches. Establishing an “A-ha” moment between customer and product using only form and color was the idea.
Combining a simple leaf element to reference the word park with a stylized mouth icon, the mark forms a smile that leaves a positive lasting impression. The client was pleased with the simplicity and originality.