Scottsdale is a very affluent town. The shopping center where Vitri is located has a valet drop-off. Lamborghinis aren’t an unusual site. The architecture for the building is clean, modern, with a lot of glass. We named the project Vitri, glass in Italian, to reflect the architecture, and also the high-end location. Collateral was designed in turquoise, gold and black to reflect the rich interiors and the desert atmosphere. Hotel details were included on the collateral package: hang tags, ribbons, foil stamping and notecards for the formality of writing.
