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Situated in the Hong Kong heritage hotel, House 1881, the Mariners Bar is a space for casual bites and fun family get togethers.
Drawing inspiration from its location in The Former Marine Headquarters, the logo is custom drawn by hand with a marine direction, remixed with a vibrant energy. The snack menu takes form of a vintage postcard, using an illustration of the old harbour in Hong Kong set in 1880s, in the same era as the building's first establishment. The brand visual identity extends to the food wrapping paper, in which nautical graphics and fun sayings were all hand-drawn one by one, then placed and remixed digitally, to create an eclectic brand with a nautical story, expressed with a fun, modern touch.
The brand design extends itself from just the logo, to the application of an array of collaterals including food packaging, menu design, brand identity and more.