Assignment: Create animated "motion poster" series for a movie based on "Empire V", a cult novel by Victor Pelevin: a biting satire of the modern world controlled by Glamor and Discourse. We follow the main character's journey into darkness as he is initiated into the world ruled by Vampires: Blood. Beauty. Bablos.
Approach: Each of the main characters was turned into a digitally sculpted animated 3D avatar, referencing antique artifacts and kitsch. These portraits were then brought to life with the help of animation software to create digital billboards, moving posters and a social media campaign, in addition to the traditionally printed posters.