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Aeroma was present on the air fresheners market in Romania with more than six sub brands, without clear differentiation and positioning between them. Most of the time, the duplicity of fragrances between sub brands resulted in cannibalization inside the brand. Thus, the logo had to be redesigned in order to match the brand attributes and the portofolio to be redesigned in two big subranges: mainstream & luxury.
The car is more than just a means of transport as the house is the place in which we seek harmony in all senses. We get to spend much time in the car, time that becomes for many an extension of the house and therefore a place that we feel the need to customize.We are all different and we want to show that by the way we dress, talk and behave. Aeroma - mark your territory !
The new designed solution solved the huge problems of the brand: all fragrances under one brand, great shelf impact, good visibility of the logo.