During the summer of 2015, the Atelier Hermann Haller in Zurich presented a solo exhibition of Swiss artist Esther Kempf. Working in a wide range of media, her work is characterized by a precise sense of the ordinary and mundane, which she expresses with subtle irony and humor. The poster promotes the exhibition.

The typographic approach combines the artist’s initials with the museum’s characteristic structure. The large-format posters are silkscreen printed.

The absence of images (by the artist) distinguished the poster from other announcements for art exhibitions. The posters appeared throughout the city of Zurich and were well received.