
- Award
- Silver
- Professor
- Abby Guido
- School
- Temple University
- Student
- Leilei Lu
- Category
- Film
- Promotional
- Country
- United States of America
- Award
- Silver
- Professor
- Abby Guido
- School
- Temple University
- Student
- Leilei Lu
- Category
- Film
- Promotional
- Country
- United States of America
- Title
- Today, No Way
Assignment
This assignment was my senior thesis project so there were no limitations to what I could create.
Approach
This project is named TODAY? NO WAY it's basically a redesign of the Chinese lunar calendar. I got inspiration from the Chinese lunar calendar, which, unlike other regular calendars that only provide the year and the date, contains very special and important information for the Chinese – the Auspicious and Inauspicious events. Basically, there is a list of dos and do nots for every day. The Chinese people always check this list to see what day is the most recommended for them to held important events such as marriage, funeral, ceremony and even business conference.
Results
I want to redesign the calendar with the concept of “lucky day” at the central place. For each month there is a package that contains 30 to 31 cards and for each card it list all the dos and don'ts for everyday. Also for each month it come up with different color system and different illustration for same events. Besides, there is a app and small animation for this project.
Contact Information
- Company Name
- Tyler School of Art & Architecture, Temple University
- Phone
- 215 621 6559
- abby@temple.edu
- Website
- tyler.temple.edu/programs/graphic-interactive-design
- Address
- Tyler School of Art & Architecture
2001 North 13th Street
Philadelphia, PA
19122 US