2 Minutes

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Award: Platinum

Agency: Traction Factory

Client: ALS Association Wisconsin Chapter

Designer: Peter Bell

Category: Print; Poster

Country: United States of America

                
                        Award
                        
                            Platinum
                        
                        Agency
                        
                            Traction Factory
                        
                        Client
                        
                            ALS Association Wisconsin Chapter
                        
                        Designer
                        
                            Peter Bell
                        
                        Category
                        
                            Print
                        
                            Poster
                        
                        Country
                        
                            United States of America
                        
                        Title
                        
                            2 Minutes
                        
                        Production
                        
                            Christopher Dick
                        
                        Executive Creative Director
                        
                            Peter Bell
                        
                        Design Firm
                        
                            Traction Factory
                        
                        Copywriter
                        
                            Jay Sanders
                        
                        Additional Title
                        
                            Scott Bucher, President
                        
                        Account Services 
                        
                            Whitney Marshall
                        
                        Account Director
                        
                            Shannon Egan

Assignment

Create a poster inviting the community and potential donors to come together for a Kentucky Derby Viewing Party — with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis chapter.

Approach

Design a moving poster that invites the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.

Results

The event raised $10,000 with 125 attendees. Attendance and donations excelled from the previous year. The posters raised awareness and the attendees united together to continue the fight against ALS.