
- Award
- Platinum
- Agency
- Traction Factory
- Client
- ALS Association Wisconsin Chapter
- Designer
- Peter Bell
- Category
- Poster
- Country
- United States of America
- Award
- Platinum
- Agency
- Traction Factory
- Client
- ALS Association Wisconsin Chapter
- Designer
- Peter Bell
- Category
- Poster
- Country
- United States of America
- Title
- 2 Minutes
- Production
- Christopher Dick
- Executive Creative Director
- Peter Bell
- Design Firm
- Traction Factory
- Copywriter
- Jay Sanders
- Additional Title
- Scott Bucher, President
- Account Services
- Whitney Marshall
- Account Director
- Shannon Egan
Assignment
Create a poster inviting the community and potential donors to come together for a Kentucky Derby Viewing Party — with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis chapter.
Approach
Design a moving poster that invites the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.
Results
The event raised $10,000 with 125 attendees. Attendance and donations excelled from the previous year. The posters raised awareness and the attendees united together to continue the fight against ALS.
Contact Information
- Company Name
- Traction Factory
- Phone
- 4149440900
- tf_awards@tractionfactory.com
- Website
- www.tractionfactory.com
- Address
- 247 S. Water Street
Milwaukee, WI
53204 US