This project is for the company Aquature which is an underwater photography company. Aquature is dedicated to capturing the ocean’s beauty, and cultivating conservation. Aquature’s quest is to provide once in a lifetime experiences on and off film, and to aid in the research and development of oceanic conservation. The project consisted of expanding the brand into physical elements (t shirts, wet suits, etc.), print elements (flyers, ads), and an online element.

The goal was to design a brand what combines the two passions of photography and diving while having a mark that can work on many levels because of the different services that Aquature offers. The colors were chosen based on objects used in the world of diving, and with the ocean. Aquature needs to be flexible in the affect ranging from professional to casual. The design elements if this brand create a modern and relaxed aesthetic. Each message that Aquature sends out shows the attitude that company embodies, fun and professional.

The final project consists of physical, print, and online elements. The user experiences the brand through variations of ads that pulls them into to the website which displays their beautiful photography, and the type of adventures and projects that Aquature takes on. It is important that each execution of the brand stays consistent with a small amount of variety based on what it is used for. This is important because of the variations of clients that Aquature has. From filming, to conservation, and even personal photoshoots bundled with diving instruction Aquature is ready for anything that is placed in front of them.