The task was to create and launch two new connected room air purifiers. It was extremely important that we launch these two new products to broaden our portfolio and to integrate our new innovative technology within the Filtrete™ Brand. Through benchmarking research, we understood the need for a light and airy look. It was very important to the team to utilize an aspirational feeling on the package. It was also very important to maintain functionality and create ease when shopping our product portfolio. Attributes such as calling out our True HEPA Filters, tracking filter life, and various room sizes, were extremely important to highlight and maintain significance of in a cohesive way.