For a tradeshow event, the client needed a video that highlighted the bottle-to-bottle circular economy by showcasing the journey of a 100% recyclable PET beverage bottle. The bottle is valuable and PET bottles can be recycled over and over and over again, so showcasing the difference between trash and recycling your bottles was the key message.

In the video, the viewer follows a single bottle through the circular economy & the physical process of 100% PET recycling. The circular concept is reflected in the text: many words are re-used from one phrase to the next. Visually, the bottle and recycling process is shown in a clean, minimalist style of line illustration (the constantly rotating outlines of the items also reflects the circular messaging). The bottle remains in the frame throughout the video as it goes through the various transformations and back into a 100% new bottle.

The video was successful, the simple copy and messaging will remain engaging and relevant for many years. Feedback at the tradeshow in Europe was extremely positive, and the video will also be shown on all their online channels.