HP wanted to attract more women, so we decided to become the go-to technology brand for fashionistas by giving them another opportunity to express their style. We connected with world-class fashion designer, Vivienne Tam, to create a truly haute computer and to own the connection between fashion and technology. When Vivienne Tam showed her ‘09 Spring and Summer collection at Fashion Week, we saw the ultimate expression of digital couture. Vivienne’s first model walked down the catwalk carrying the world’s first digital clutch.