We were tasked to produce the Annual Report for 2012. The theme was ‘10 years of conservation progress’. We had produced a report for this company, in the previous year, with great success.

Conservation of elephants is the key focus of the report, as poaching of elephants around that time was headline news. We used many images of elephants, from gruesome to pleasant images, in order to assist in raising awareness of the elephants’ plight. In consultation with the client, it was decided to use an uncoated textured paper stock which provided an earthy, natural look that meshed with the content and images.

The client was most pleased with the final product. The choice of uncoated paper was so well-received that all their reports subsequently have been printed in this manner.