Used part of royalty-free illustration from shutterstock.com in creating oak tree.
To design a poster to be sold at the 2014 Farm Aid concert, held in Raleigh, NC, using elements representing the state and its agriculture.
Farm Aid's annual concert event is in a different location every year, and features family farm food and unites farmers, artists, and concerned citizens. Farm Aid works with local, regional and national organizations to promote fair farm policies and grassroots organizing campaigns designed to defend and bolster family farm-centered agriculture. They work side-by-side with farmers to protest factory farms and inform farmers and eaters about issues like genetically modified food and growth hormones.
I adapted the logo I had designed for the concert: an oak tree is the star—one of the symbols of the state—that is "growing" from a guitar, with the NC mountainous skyline in the background, and an allusion to the waterways that feed the agriculture of the state. The event information and lineup are highlighted.
The client was ecstatic about the design and around 1,050 posters were sold at the concert--all money goes to Farm Aid and its efforts to help the family farmer.
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