To portray the new Miss So...? fragrance line for a young demographic -- care-free, yet hard working, vibrant and aspirational, using the client's specifically matched colour palette
Approach
Hundreds of splashes were thrown for the four different fragrances and combined with the product into two shots in the studio --- this allowed us to capture a combination that looks delicate, denotes movements and vibrancy, yet suggests light and airy to wear.
Results
The client loved the result; a shot that reveals 'still-movement,' in effect. The two shots are successfully used individually as required and also able to be joined together as needed into one continuous panorama for extended advertising formats.
