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Midlands Real Estate is a premiere realty company based in Bellevue, Nebraska. After a shift in ownership, Midlands Real Estate approached DAAKE to develop a new visual identity to enhance brand awareness for potential buyers and renters.
Locally owned for over twenty years, Midlands Real Estate specializes in a variety of consumer needs, from selling and buying a home to property management. The company needed an identity to stand out in the dense crowd of real estate companies in the metro area.
The organization's main value is trust. The logo was designed to communicate confidence and sophistication, attracting an audience looking for a secure and tasteful home. The use of the icon and color differentiates Midlands Real Estate from competitors.
Results for this identity have not yet been measured.